TL:DR

Project Vote Local is my final deliverable for a fast-paced 6-week design research class I took in Fall 2020. I decided to tackle the issue of historically low voter turnout for local elections, especially among young voters, at a time when democratic participation is crucial.

This is an individual project with a three-week timeframe from research to final proposal and prototype. Research process and supporting data are outlined below.

For my solution, rather than creating a new service that would require an extensive amount of promotion, time and effort for a meaningful amount of user conversion and retention to achieve its goal, I decided to improve upon the existing Instagram election center and redesigned it based on content consumption habits of its key demographic today, turning it into an experience that people would actually engage with.

Demo

Process